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Research papers

How can qualitative research help to seek and evaluate new ideas

The group decided to focus on the idea of seeking new product ideas as it was felt that concerning concept evaluation there is already a lot of experience, evidence and discussion. Every position and person in the company may generate new ideas....

Catalogue: Seminar 1979: New Product Development
Author: Bernhard Roos
October 1, 1979
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Citation

Roos, B. (1979a, October 01). How can qualitative research help to seek and evaluate new ideas. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/how-can-qualitative-research-help-to-seek-and-evaluate-new-ideas